Premium Water · Patented Innovation

Drink.
Without
Limits.

moja is the only premium water built around how people actually drink. Patented integrated cap storage means full reach, zero interference, no tethers. Just pure, uninhibited hydration.

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3×
Category velocity in LA test
90%
Customer recommendation rate
$0
Marketing spend during test
moja Water bottle with integrated cap storage
Innovation Integrated Cap Storage
Protection US Patent Pending
Size 33.8 fl oz · 1 Liter
The Product

A bottle that
finally gets out
of the way.

The moja bottle features CapStash's patented cap-storage design — a built-in pocket that snaps the cap securely to the bottle the moment you open it. No dangling. No dropping. No awkward angles.

🔒
Cap Snaps Into the Bottle
A molded pocket on the bottle shoulder holds the cap magnetically in place. It's off your hands and out of your way the second you open it.
🚫
Not a Tethered Cap
Crystal Geyser, Arrowhead, Smartwater, and Gatorade are all tethering caps now — and consumers hate it. moja solves the same plastic problem without the friction.
🏭
Manufacturin-Ready at Scale
Partners identified, bottle design tested, supply chain confirmed. The supply question is answered — we're going to market in a stronger position than we tested.
The Product

One bottle.
Engineered right.

moja Purified Water — premium hydration in the world's first bottle with integrated cap storage. No tethered interference. No compromises.

moja Water — front view sealed

Ready to Go

Sealed and shelf-ready. The cap sits on the bottle exactly as you'd expect — until you twist it off and store it, freeing you to drink without interference.

Purified · 33.8 fl oz
moja Water — cap stored, drink freely

Cap Stored. Drink Free.

Twist off. Snap in. The patented cap locks into the integrated holder on the bottle — out of the way, but never lost. Drink at any angle, no cap dangling in your face.

Patented · Cap Storage
moja Water — angle view in hand

Premium. Pure. Clean.

Purified water that delivers on the promise. Clean taste, nothing added, nothing taken away. Just the most uninhibited drinking experience on the market.

Pure · Premium Hydration
moja bottle showing cap stored in integrated pocket
The Technology

The cap that
knows its place.

CapStash's patented design is built into every moja bottle. It's additive, not restrictive — nothing is taken from the drinking experience. Everything is added to it.

1
Twist to open
Standard opening experience — no learning curve. Works exactly like every other bottle cap.
2
Cap snaps into the pocket
A molded pocket on the bottle shoulder accepts the cap securely. One click and it's gone — off your hands, out of your life.
3
Drink completely free
No tether touching your hand. No cap swinging. No spills. Full reach, every angle, every sip — exactly as it should be.
4
Recap when you're done
Cap pops right back on the bottle top. Zero plastic litter. Zero lost caps. The full cycle, solved.
Market Validation

The numbers
don't need spin.

90 days. 30 stores. Zero marketing. Here's what happened when moja sat on the shelf next to Smartwater and Evian.

3×
Average velocity vs. category
90%
Customer recommendation rate
30
Retail stores in LA test
$0
Marketing spend during test

2024 Los Angeles market test — unknown brand, zero paid media, competitive shelf placement against Smartwater, Evian, and Arrowhead.

"Unknown brand. On the shelf next to Smartwater. Outselling the category on product merit alone."

The 2024 LA test answered one question: does the product sell itself? No advertising, no influencers, no promotional pricing. moja posted 3× the average test product velocity.

Consumers bought it once, came back, and recommended it at a 90% rate. That's the product talking — not a campaign.

We're going to market with a full rebrand, expanded SKU lineup, and a stronger bottle design. The test was the floor, not the ceiling.

Brand in Motion

This is how
moja markets.

Campaign-ready creative built around the actual bottle renders. Replace these with Gemini-generated product ads using your uploaded renders.

Magazine Full Page

The only cap
that knows
its place.

moja Water. Patented integrated cap storage. Free the drink.

moja®
Out of Home

3× faster.
$0 spent.

LA market test, 2024. Product sells itself.

moja®
Digital / Social

Drink without
the restriction.

No tether. No interference. Just the drink.

moja®
🎨 AI Campaign Imagery: Upload your bottle renders and we'll use Gemini to generate photorealistic product ads, lifestyle shots, and OOH mockups with the real moja bottle. Expected filenames: moja-ad-hero.png, moja-ad-ooh.png, moja-ad-social.png.
The Team

Built by people
who've done this before.

Not first-timers. Operators who've scaled CPG brands, run national distribution, and know the grocery floor.

AG
Alex Giuili
Founder & CEO

10+ years at Keurig Dr Pepper. Deep expertise in CPG brand development, retail distribution, and category management. Built moja from a patent insight to a market-validated brand.

WE
Warren Ezra
Chief Operating Officer

25 years of CPG operations across major consumer brands. Expert in scaling manufacturing, managing retail relationships, and building distribution infrastructure from the ground up.

BV
Brand Vault 360
Commercialization Partner

A ~45-person incubation team handling design, digital marketing, logistics, procurement, and back office. Embedded execution capacity from day one — not a consultant, a co-builder.

Seed Round Open

The market is moving.
Be in it.

Crystal Geyser, Arrowhead, Smartwater, and Gatorade are all tethering caps. Consumers hate it. moja is the solution — patented, validated, and ready to scale.

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CapStash LLC
US Patent Pending
drinkmoja.com
Founded 2022
👋 20 minutes could change everything.